Time:2020-06-19 Views:
The lighting effect design is very important in the jewelry counter design and production process, because it directly affects the audience's visual purchase desire. Good lighting design can not only bring out an elegant, warm and comfortable feeling, but also enhance the artistic atmosphere of the exhibits, allowing this atmosphere to resonate in the hearts of the audience, and even a visual and psychological shock, thereby directly or indirectly improving The transaction "cost rate" of the merchants , and the key points of the lighting design of the station received the effect of "doubling the effort with half the effort".
Now with the gradual maturity of technology, the unique effects of LED jewelry lamps have emerged. They have the characteristics of soft light without irritation, rich light color, low heat radiation, and easy concealed installation. They are more suitable for lighting in jewelry counters. Today, Yuanmei is sharing the jewelry cabinet with you, mastering these points, can make your jewelry showcase have an unexpected shocking effect!
First of all, we have to choose the correct light source lamps according to our exhibits. At present, there are roughly four types of light sources on the market, namely tube lamps, metal halide lamps, projection halogen lamps ( also known as quartz lamps or cup lamps ) and light Halogen lamps, etc. Jewelers often use tube lights for jewelry identification and purchase, and more often they are only suitable for space lighting in jewelry stores. Metal halide lamps have the characteristics of strong brightness and high light efficiency, and are usually not used for lighting counters and jewelry windows. It is suitable for use when the light is not strong and you want to highlight the exhibits; while the projection halogen lamp is small, flexible and easy to control. It is commonly used to present the flicker of small jewelry such as diamonds; the light halogen lamp is a relatively professional diamond lighting light, which can be better Shows the charm of color and cut, but the radiation is so strong that it is easy to age the jewelry.
The current light source technology continues to mature. LED lamps, fiber optic lighting, etc. have gradually replaced the above traditional lighting sources. The reason is that LED lamps have the characteristics of soft light without stimulation, rich light color, low heat radiation, and easy concealed installation. Lighting for jewelry counters. Now we can better control and grasp the difference between various lights, and carry out reasonable matching and combination, which often gives people a dreamlike artistic effect.
Secondly, the lighting design of the jewelry counter should pay attention to the color. The factors that we often need to consider are the color of the light, the degree of illumination, the degree of flicker, the temperature, the color rendering, the infrared fiber, the ultraviolet fiber, etc.
For example, gold, pearls, and other jewelry that rely entirely on reflective optical fibers, pay attention to the direction in which the optical fiber enters, so that the reflected "flash points" stimulate the customers' eyes. Therefore, gold jewelry often uses cold light cups for lighting; while jade, crystals, etc. are more transparent. Light texture, so we must pay attention to light transmission, so we often use daylight cups for lighting.
In short, we must use tube lamps and energy-saving lamps as diffuse reflection lighting as much as possible to make the indoor light warm and harmonious, create a stable atmosphere, add artistic brilliance to the jewelry counter design, and bring more exciting to our jewelry exhibits. Praising eyes. Make jewelry sales more improved.