Flowers need green leaves to show their beauty, as do luxury items such as jewelry and diamonds. No matter how shining the jewelry looks, it must have a good light source and exquisite furnishings as a foil to radiate its due style. After all, no matter how expensive and scarce jewelry is, it cannot change the fact that jewelry itself does not shine. . Only by focusing on the product display light and carefully designed display can the grace and luxury of the jewellery diamond be displayed and its added value can be better highlighted. Let us take a look at why product display lights have become an important factor in the sales of jewellery diamonds.

I believe many people have heard this sentence, jewelry itself does not shine, it reflects the light from the heart. But without the intervention of the light source of the product display lamp, many people would not give jewelry this opportunity to refract the inner light. Therefore, it is necessary to rely on the illumination of the product display lamp. The color of the light source itself is the "light source color", and the color of the jewelry reflected by the light source is usually called the "surface color".

The ideal place for the display of the exhibits is the light cloth and the top of the jewelry. At the same time, pay attention to the overlapping of the light sources, so that the jewels can be refracted and the reflective surface comes from the light source from all directions. In order to improve the focusing effect of the lighting fixture.

When designing lighting for jewelry showcases, it must be noted that the light source should not be excessively dazzled and affect the atmosphere of the sale. Tube lamps and energy-saving lamps should be used as diffuse lighting lamps as possible to harmonize the indoor light sources and build a stable atmosphere. It can also flexibly use the jewelry light halogen lamp, using its direct long-distance characteristics, not only to ensure the beauty of the counter, but also to build a comfortable marketing atmosphere.

The role of display and lighting can increase the added value of goods: jewelry is more prominent in displaying external beauty, and its display effect is also easy to reflect.

For example, if a piece of high-end jewellery is placed casually among the many jewellery, it will be difficult to show its grade without focusing on the light, forming a situation where the pearl is cast in secret.

If you put it in a prominent position, illuminate it with a carefully designed angled product display lamp, and match it with other foils, decorations, styles, and workmanship, it will be clearly presented in front of customers, and customers will easily be inspired to buy. Let your products increase in value and reach a deal to get higher profits.